categories
- Physiological
- Responses within body
- Neurological
- Brain activity
- Cognitive
- Thoughts
Don Norman: Emotional Design
- Visceral design
- Aesthetic
- Nature
- Visual
- Initial reactions
- Behavioral
- Function
- Understandability
- Usability
- Physical feel
- Reflective
- Culture
- Meaning of product or use
- Personal remembrances
- Self image
- Message product sends to others